This joint Initiative by Business Today and PeopleStrong is aimed to share the recipe of being “Best Company to work for ” and provide feedback to companies on what the employee marketplace thinks of them. With 16th edition of survey launched this year, It has been a 8 year partnership with Business Today for us. The study uses a unique PAR (Perception, Aspiration & Reality) Model, to come up with a list of organisations who are able to manage the perceptions and aspirations of employees and keeping the reality check intact.